SALT LAKE CITY, Utah – January 18, 2017 – DPS, designers of the world’s most advanced skis, recently hired two new employees to support continued worldwide growth and has unveiled a new initiative dubbed Ecosystem – a program designed to provide a deliberate link between the brand’s marketing efforts and specialty retailers. Alex Hunt joins DPS as public relations manager and Mathew Murphy elevates the brand’s East Coast retail presence as lead sales representative. “As another strong year comes to a close and we look forward to continued growth in 2017; our goal to stay ahead of the curve in everything we do stays firmly intact,” said Stephan Drake, the founder and CEO of DPS Skis. “With the hiring of an in-house public relations specialist and a new sales rep dedicated to the New England and Mid-Atlantic markets, we have added key personnel to the DPS crew. In addition to these hires, the new Ecosystem program we are unveiling will close the gap between our on-mountain ambassadors and retail partners.” Public Relations Manager Alex Hunt joins DPS from Verde Brand Communications, a highly regarded agency that specializes in the snow sports, bike and outdoor markets. Previous to his time at Verde, Hunt served in a variety of on- and off-mountain roles during his 10-plus years at Silverton Mountain Ski Area. Mathew Murphy, who was hired in August, 2016 to lead sales efforts for the New England region, has recently expanded his territory to include the Mid-Atlantic states of Pennsylvania, New Jersey, New York, Maryland, Virginia, Delaware and the District of Columbia. Murphy brings a well-respected skillset to dealers as a longtime sales rep, FIS racer and ski academy coach. In addition to these hires, the innovative Salt Lake City-based ski brand is excited to announce the launch of Ecosystem, a program designed to create a stronger relationship between on-mountain ambassadors and regional reps and retailers. Longtime Sales Manager Mike Cannon is heading up this new initiative that will provide the necessary ongoing management of these relationships to increase sell-through and improve profitability for retail partners. See the latest from DPS Skis at SIA in Denver (booth #3314) and ISPO in Munich (hall A6, booth #406). About DPS Skis Located at the base of the Wasatch Mountains in Salt Lake City, Utah, DPS designs the world’s most advanced skis by fusing space age carbon technology with groundbreaking shapes. DPS is responsible for the world’s first and only Pure pre-pregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut and the Spoon – a convex three-dimensional shoveled ski with radical edge bevel for the ultimate in powder surfing sensation. DPS Skis are sold on five continents and are the trusted brand of choice for serious skiers worldwide. For more information visit www.dpsskis.com or call 1.801.413.1737. Media Contact: Alex Hunt | alex.hunt@dpsskis.com | 1.801.413.1737 ext. 15